Author Archive

Viral Marketing – What’s Really “Real” About It?

By Cliff Goldmacher • Feb 23rd, 2009 • Category: Featured

There has NEVER been a better time to spread the word about yourself and music. The internet, with its downloadable digital music files, social networking sites and countless other advances that we can’t even begin to imagine yet, has leveled the playing field in a way that will make the “work” you have to do infinitely more effective.



Why Songwriters Should Seriously Consider Using a Professional Recording Studio

By Cliff Goldmacher • Nov 30th, 2008 • Category: Featured

Who’s the Expert?
You’re a songwriter. It’s what you do. It’s what you’ve trained yourself to do through countless hours of study, practice and effort. Your songs are yours and no one can write them for you. In other words, you’ve become an expert at writing your songs. That’s how it should be.
However, if you’re going [...]



Songwriters: A Few Suggestions on How to Submit Your Songs

By Cliff Goldmacher • Aug 3rd, 2008 • Category: Songwriting Articles, Songwriting Tips

There’s no doubt that being a great songwriter and having beautifully recorded versions of your songs is an admirable goal in and of itself. However, if you’re interested in having your songs see the light of day then your work is really just beginning. This article is the official “chapter after” you’ve written and recorded your song.



Advantages of using session musicians on your songwriting demo

By Cliff Goldmacher • Apr 29th, 2008 • Category: Songwriting Advice, Songwriting Articles, Songwriting Tools

One of the single most important elements in a great-sounding, professional recording is the performance of the session musicians. There is a reason that the job of the session musician exists.



A songwriter’s DIY Guide to singing in the studio

By Cliff Goldmacher • Apr 29th, 2008 • Category: Songwriting Articles

I’m going to begin this article by quoting from one of my earlier articles:
Your career as a recording artist hinges on many things from the songs you choose to the musicianship on your records. But the single most important thing for your artist identity is your voice. Your ultimate goal as a vocalist is [...]



BMI Presents: Cliff Goldmacher’s Demo Production for Songwriters

By Cliff Goldmacher • Aug 27th, 2007 • Category: Songwriting News, Songwriting Resources

BMI presents:
Cliff Goldmacher’s Demo Production for Songwriters

This 2 1/2 hour discussion will cover:

Demo production and pre-production
Streamlining the demo process
Keeping budgets in check
Preparing of and pitching of finished demos

Cliff Goldmacher has recorded and produced over forty album projects and worked with artists from Emmylou Harris to Chris Barron of the Spin Doctors. Cliff has also served [...]



What A Producer Does (And Why Songwriters Should Consider Using One)

By Cliff Goldmacher • Apr 18th, 2007 • Category: Songwriting Advice

Working as a producer for the last ten years, I’ve recorded with all kinds of artists from “fresh off the boat” newbies to artists whose experience in the world of music doubles or even triples my own. In every case, my role as a producer stays essentially the same.



Before you go into the studio to record your songwriting demo …

By Cliff Goldmacher • Jan 30th, 2007 • Category: Songwriting Articles, Songwriting Tips

Contributed by recording and songwriting expert Cliff Goldmacher.
As a result of recording and producing literally hundreds of demos, I’ve learned that it is always better to “Prepare and Prevent” than to “Repair and Repent.” Here are a few steps you can take to help make your demo recording experience more successful.
Song Preparation
It may sound obvious [...]



Differences Between Songwriting in NYC and Nashville

By Cliff Goldmacher • Aug 2nd, 2006 • Category: Songwriting Advice, Songwriting Articles

(Contributed by BMI Member Cliff Goldmacher)
As a recently transplanted songwriter from Nashville to New York City, I’ve been given the chance to observe, up close, the approaches to songwriting and the songwriting communities in both cities. Also, I feel I should mention that the following observations are really more my impressions than hard facts.
It’s also [...]