I often hear songwriters say that creating those instrumental hooks is the job of the arranger, producer, or studio musicians. Keep in mind that if those are the hooks that sell the song to the public, they’ll sell the song to the producer and artist if you create them first.

Production hooks aren’t always possible for a songwriter, but today more writers than ever before have access to sophisticated instrumental and recording technology. The sounds on both demos and master recordings have become very important. Experiment with the way various instruments sound in combination. Experiment with digital keyboard “pre-sets” combined with acoustic instruments or natural sounds. You can digitally sample sound sources or buy them on disks, tapes or ROM cartridges and modify them yourself. MIDI (Musical Instrument Digital Interface) technology has made possible an almost infinite variety of sonic combinations.

(This excerpt from John Braheny’s book, The Craft and Business of Songwriting (2nd edition, 2002, Writers Digest Books) has been edited for length. It’s available at bookstores everywhere. For info about John’s critiquing and consulting services, go to www.johnbraheny.com.)

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